Smart Service Ltd (“we”, “us”, “our”, “SmartService”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard the personal data you provide to us through our website [smartserviceltd.com] (the “Site”) and in connection with the services we offer (e.g. electronic repair, diagnostics, sales of parts). By accessing or using our Site or services, you agree to the practices described in this policy.
1. Information We Collect
We collect personal information in several ways, including when you interact with us, submit forms, book services, or otherwise engage with our website or business. Types of information collected include:
a) Information You Provide Directly
- Contact information: name, email address, telephone number, postal address
- Device details: device brand, model, serial number, fault description, repair requirements
- Billing/payment information: credit card number, bank account details, billing address (when you make a purchase or pay for services)
- Account credentials: username, password (if an account/profile is used)
- Communications: messages, enquiries, support requests, feedback or reviews
- Other optional info: when you voluntarily share additional data (preferences, survey responses, etc.)
b) Automatically Collected / Technical Information
- Usage data: pages visited, time spent on pages, click behavior, referral source, error logs
- Device & browser data: IP address, browser type and version, operating system, device identifiers, screen size, language, time zone
- Cookies and similar technologies: cookies, web beacons, pixel tags, local storage, etc.
c) Third-Party / External Sources
We may receive information from third parties, such as:
- Payment processors (to verify payment / billing legitimacy)
- Analytics providers (e.g. Google Analytics)
- Advertising platforms or marketing partners
- Publicly available sources
- Social media services (if you link or log in via a social media account)
2. Use of Your Information
We use the personal information we collect for various purposes, including:
- To provide, maintain, and improve our services (diagnosis, repair, parts sales)
- To process your orders or service bookings, including invoicing and payment
- To communicate with you: confirmations, reminders, updates, support, responses to enquiries
- To personalize your experience on our site (custom content, recommendations)
- To monitor and analyze usage, trends, and users’ behavior for improving site functionality
- To prevent fraud, misuse, or abuse and maintain security
- To comply with legal obligations (e.g. tax, regulatory reporting)
- In limited cases, for marketing and promotional purposes (see Section 6)
Unless otherwise stated, we will only use your personal data as necessary for the functioning of our business and for legitimate interests, or with your consent where required by law.
3. Legal Basis for Processing (for jurisdictions such as UK/EU)
Where applicable, we rely on one or more legal bases for processing your personal data:
- Contract performance: to fulfill our service agreements with you (e.g. repairing your device)
- Legitimate interest: for analytics, fraud prevention, business operations, communications (provided not overridden by your rights)
- Consent: for optional marketing communications, cookies, etc.
- Legal obligation: when required by law (e.g. for tax, accounting, regulatory matters)
4. Disclosure of Your Information
We may share your personal data with:
- Service providers and vendors who perform services on our behalf (e.g. payment processors, repair subcontractors, hosting providers, IT support)
- Analytics and marketing partners for trend analysis, advertisements, and site improvements
- Legal or government authorities if required by law, court order, or to protect our rights, safety, or property
- In case of a business transfer, merger, acquisition, or sale of assets, your data may be transferred (with protection)
- Affiliates or group companies, as needed
- Other third parties with your consent
We require third parties to handle your data with security and confidentiality, and not to use it for any purpose other than those for which we disclose it.
5. Cookies and Similar Technologies
We use cookies and analogous techniques to collect technical and usage information, and to provide a better user experience.
Types of cookies / uses:
- Essential / strictly necessary cookies: to enable core site functionality (login, booking forms, security)
- Performance / analytics cookies: to collect usage data and monitor site performance
- Functional cookies: to remember your preferences (e.g. language, settings)
- Advertising / targeting cookies: to deliver relevant marketing and ads
You may disable or block cookies via your browser settings. Note, however, that disabling certain cookies may affect the performance or functionality of parts of the Site.
6. Marketing and Communications
We may send you promotional emails, newsletters, or offers about our services, parts, or discounts—if you’ve opted in to receive them. You may opt out anytime by:
- Clicking the “unsubscribe” link in marketing emails
- Contacting us directly (see Section 9)
We will not send you marketing communications unless permitted by law or you have given your consent.
7. Data Retention
We will retain your personal data for as long as necessary to:
- Satisfy the purposes outlined in this policy
- Fulfill legal, tax or accounting obligations
- Resolve disputes and enforce agreements
- For as long as needed for warranty periods, device records, repair history (e.g. 1–5 years or more, per business practice)
Once the retention period expires, we will either delete or anonymize your data or, if that is not practicable, securely store it and isolate it.
8. Security
We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. Such measures include:
- Encryption (e.g. SSL/TLS)
- Access controls and authentication
- Network/firewall security
- Regular security audits
- Staff training and confidentiality obligations
- Secure data backup and disaster recovery procedures
However, no system is completely secure. We cannot guarantee absolute security of your data, and you use the Site at your own risk. If a data breach occurs, we will comply with applicable laws (including notification if required).
9. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal data, such as:
- Right to access: obtain a copy of the data we hold about you
- Right to rectification: correct inaccurate or incomplete data
- Right to erasure (“right to be forgotten”): request deletion of your data under certain conditions
- Right to restriction of processing: limit how we use your data
- Right to data portability: receive your data in a structured, portable format
- Right to object: object to processing based on legitimate interests or direct marketing
- Right to withdraw consent: for processing based on consent, you can withdraw it
- Right to lodge a complaint: with a supervisory authority (e.g. Information Commissioner’s Office in the UK)
To exercise any rights, contact us using the details in Section 10. We may ask you to verify your identity before processing your request.
10. Contact Information
If you have any questions, concerns, or requests about this Privacy Policy or your personal data, contact:
Smart Service Ltd
Address: 79 Regent Street, Cambridge, UK
Email: info@smartserviceltd.com
Phone: +44 1223 321964
We will respond to your request in accordance with applicable law.
11. Updates to This Policy
We may update this policy from time to time to reflect changes in our practices, legal requirements, or features. We will post the revised version on our Site and update the “Effective Date.” We encourage you to review this policy periodically. Your continued use of the Site or our services after changes constitute acceptance of those changes.
12. Additional Provisions & Disclaimers
- Third-party sites: Our Site may contain links to third-party websites. We are not responsible for their privacy practices.
- Minors: Our services and Site are not intended for children under [age, e.g. 13 or 16]. We do not knowingly collect personal data from minors.
- International transfers: If your data is transferred across borders (e.g. UK → elsewhere), we will ensure appropriate safeguards (e.g. Standard Contractual Clauses).
- Anonymized / aggregated data: We may use non-identifiable, aggregated data for business analytics without restriction.